An app acts as door opener for your business as it can be accessed easily on your client’s smartphone!
Our world is becoming digital. Or rather, it is already. Friends, acquaintances, we and you all we see today always have their smartphone with them. We research, contact, play, talk on our phone and are purchasing more and more online through our smartphones. Hence you see a lot of online business companies flourishing these days.
The smartphone market is booming, and with it, the app industry. Keep up with your customer’s needs for ease. Having a business app makes it easy for customers to purchase the product from your store.
All good things come in the set of five! We have, therefore, summarized the five most important reasons for having an app for your business. Here we go!
1. Direct Accessibility
Whether with advertising or news about your company, smartphone users can usually be reached faster via an app than via other channels. You can place product and service offers specifically on the mobile phone displays of your customers and prospective buyers. And since most people now always carry their cell phones with them, you can reach your customers almost immediately and anywhere.
Notification is a powerful tool to keep your app in the minds of the customer all the time. And Facebook uses this tool so efficiently that the smartphone users surf on their app more than any other. Having a business app enables you to send ultra-personal notifications according to specific customers to give them a personalized user experience.
It also helps you to understand the customer’s usability and preferences, what they like, and doesn’t so that you make changes accordingly.
2. Customer Loyalty
More and more people shop exclusively online using their smartphones. Keep these customers with your company by offering them the service and benefits of an app.
Prospective buyers who download an app are ready to take action. You can involve your app users directly and, for example, encourage them to buy with special offers for orders via the app.
With an app, your customers can conveniently shop with you at any time from their mobile phone or make appointments with you.
If you have an app working for you 24/7, the customer would not need to search for your business’s website on their browsers. You can offer all the latest news, discounts, and sale information directly to the customer’s phone.
The purpose of having a business app is simple, provide value to the customer, and make buying easy. Once you get the attention of the customer, the app will do the rest. You may also set your app that if a customer complains about some of your services/products, they can specifically have your attention.
3. Trademark branding
What do you get if you have a mobile app? You become a brand.
Just like Amazon, we see a lot of applications now on the play store than ever for various things. That is because the stores in today’s digital world can hardly get noticed if they are not present on the customer’s smartphone. And if you are available where the masses spend most of their time on (their phone, duh), then you are one step ahead than rest who have not opted in yet. If you’d like an expert’s help within your budget, get over to Pune’s best business app development agency.
The app icon with the company logo on the display of the smartphone reminds the customers of your company every time they look at their cell phones. In this way, your brand gets consolidated in the consciousness and subconscious of your customers. Also, installed apps are immediately displayed first during a search. Thus, it also reminds your customers of your brand.
4. Acquisition of New Customers
Customers nowadays tend to search on the smartphone before going out looking for their desired products or services. This search gets made on the Google search engine. However, company websites don’t have mobile-friendly designs to get displayed correctly on smartphones. Poor presentation and long loading times lead to frustration and churn to competition among potential new customers.
Do not give away this valuable opportunity to acquire new customers. With an app that also acts as a mobile website for your company, you can reach new customers with your offer quickly and easily. Because without unnecessary downloading or entering a password, the searcher can use the integrated intelligent forwarding function to go directly to your app, which is designed optimally for viewing on the smartphone.
The app also does the work of saving the customer’s details so that the experience should be serene. Next time when the customer opens your business app, all the details of the customer are automatically saved(by their permission, obviously) for the current purchases, like address, mobile number, shipping time, payment details, etc.
5. Save Valuable Time
You must have listened to this phrase at least a hundred time:
Time is money!
Every business person knows that this is not just an empty phrase. An app saves you and your customers’ valuable time. By providing them the value for their time, the shopper gives us their loyalty as the reward.
What does the app do for you? It can handle your orders while you sleep. It can assist the customer in selecting the best product from your store. It also can manage customer grievances all on its own.
Order processes, appointments, and shipping confirmations run automatically, vouchers and news get sent with just a few clicks. The customer does not have to stick to office hours and opening times, or search for your website and can also order at any time.
Apps are a new and vital communication channel that is in the process of overtaking preceding communication channels such as telephone or e-mail. An app should, therefore, always be an extension of your company, its products, services, and personality. What information should my app contain? Which service enriches my customers’ buying experience? Ask yourself these questions as you build your business app. So these were the reasons why a fast-moving business like yours should move global, through the most effective weapon in today’s world- the mobile app. Keep hustling!